One Search Engine Optimisation Tip

February 4th, 2010 by David Anttony

There are two types of SEO, onsite and offsite. Onsite involves optimizing your website to make it search engine friendly. By changing your local site and adding special SEO components you can attract better results, and sometimes great results from search engines like Google.

You can get very good results with just onsite optimisation on its own but the results tend to be unstable and not effective long-term. To get top results you will need to do a lot off offsite optimization as well.

Top onsite SEO tip: change the page title

Believe it or not the changing the page title is one of the most important onsite optimization techniques you can do. The page title is what appears at the top of a web browser on the left hand side. Visitors to your web site will not ordinarily take much notice of your page title because it is not rendered on your page. However, search engines take a lot of notice of the page title.

If you do not know what the page title looks like in the HTML just open up any page in web browser and look at the page source (right click the page and select view source).

You will find the page title inside the <title?</title? tags usually within the first few lines of the HTML code. This is an example of an HTML title tag : <title?This is my page title</title?.

Search engines take a lot of notice of the page title because it is like the title of a book, it tells you what the book is about. If the title is clear and concise it tells search engines exactly what the page is about then you can rank high for some of your chosen keywords.

The magic is to make the page title 100% of your keyword or as close to that as possible. The more extra words, other than your keyword(s), that you have, will dilute the effectiveness. Focus is everything in the world of SEO.

For example, avoid doing this: <title?Earth Worms in the Middle East</title? when your keyword is earth worms. Alternatively simply use: <title?Earth Worms</title?.

If you have multiple keywords only use two or three maximum or again the focus is diluted. If you are using multiple keywords then do it like this: <title?Earth worms | Middle East</title? - never use filler words like 'in' and 'the'.

Find out more about the available SEO Singapore and SEO Trainings. You can get a unique content version of this article from the Uber Article Directory.

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