Using Twitter For Networking

November 25th, 2009 by Jason James

Twitter is the fastest growing social networking site on the Internet, and is a very popular subject within Internet marketing circles. Despite the opinions of many online marketers, who dismiss Twitter as nothing but a waste of time, it has proven to be a useful tool in the marketer's toolbox for driving traffic and networking with fellow marketers, or people with similar interests.

When you're just getting started on Twitter, things can seem hectic or confusing. To get yourself hooked up with some followers who have similar interests as you, think of a popular online community that you frequent and start following people you know there. If you are active in this online community, then people will start to notice you and follow you as well.

Once you have a decent number of followers, it's time to start tweeting. Bear in mind that when you tweet, self promotion isn't the aim - always think about what your can genuinely offer others. There have been many spoofs of Twitter in the form of comics and videos which comment on how some people like to tweet about their everyday lives. Each and every one of your tweets should provide value to your followers (some, if not all of them), and that means they need to be telling them something useful that they probably don't already know.

You'll find that there are plenty tools around too to help you get even more from Twitter. Some of these tools provide options to automate some of your Twitter activities, such as automatically following those who follow you, or automatically sending welcome messages to those who follow you. Be wary of automating too much though as the whole point of Twitter is that it is a 'social' site, and the parts of it you automate the less interaction you have with other Twitter users. Still, there are some great tools out there, the best of which you can find by simply searching for 'twitter tools' on a search engine.

As well as simply sending information out to your followers, Twitter is great for building new contacts by getting involved in conversations and answering others questions. If someone makes an interesting tweet, then tweet back that you found their tweet helpful and maybe add something to what they originally tweeted. Or, if someone tweets about something that you don't know about that, then tweet back to ask them for more details on it.

Basically, the more times you tweet and interact, the more trust and respect will be built. Then, once others see that you are an active and valuable Twitter user, they will start interacting with you too, and a viral networking effect results. As soon as you start building your network on Twitter, you'll find that your follower base will start to grow on its own without any additional effort on your part.

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