Janet Serna

I loved this book. The author wrote it after noticing an emerging group of coaches, counselors, and trainers starting to build virtual businesses (ones being conducted over the phone and Internet). He was a professional with his established practice in cold and dreary Illinois. And he wanted to escape from that climate and location, but didn’t see how since his meal ticket was in Illinois. He researched how to build a virtual office for himself. Then took the plunge to do so. And now, by writing this book, he is selling what he learned in the process.

This book is very well outlined and written. Not a word is wasted. It has 12 chapters:

1. The entrepreneurial shift: The key to creating an integrated business mindset

2. Strategic marketing: The key to sustainable online success

3. Products and services: The key to smart selling

4. Design and navigation: Making your Web site dynamic and visitor-friendly

5. Dynamic Web copy: The key to getting people to respond

6. Traffic conversion: The key to increased sales and list building

7. Automation: The key to increasing e-commerce profits

8. Multimedia: Increasing your impact using audio, video, and conferencing

9. Traffic strategies: The key to getting more visitors to your site

10. People power: The key to successful affiliate programs and partnership

11. Web 2.0: The key to using social media effectively

12. Momentum: The key to systemmatizing your business and building your virtual team

I’m in the process of building my own virtual business. And although I didn’t learn anything new by reading this book, I highly recommend it to others who are considering creating a virtual business of their own. Those people are typically coaches, counselors, and trainers of one sort or another.

I liked almost all of the chapters with the exception of Chapter 10. I’m not much of a believer in affiliate programs. I realize they work well for some businesses, like porn, but most others don’t benefit from them. The part of Chapter 10 regarding partnership is right on, though. 5 stars!

PS. A great book to read along with this one is “Four Steps to Building a Profitable Coaching Practice” (ISBN: 0595296602). Read my book review for it that I posted on Amazon. And you might also like “Web Business Success” (ISBN: 0974924504), and “Make a Fortune Promoting Other People’s Stuff Online” (ISBN: 0071478132)? I have written book reviews for both, too.

Don’t be put off by the gimmicky titles – Fox takes a down-to-earth tone and simplifies topics which can be complex for the non tech-savvy. Whether you are a beginning internet entrepreneur, and or simply have a bricks-and-mortar business that you’d like to maximize online, this is a great book for getting familiar with a variety of techniques for getting you and your product known online.

Who is it for? Those who have at least a basic understanding of how to surf the internet and use the web, and won’t be frightened by the idea of checking out new web services and figuring out the specifics of how to use them. This is a book that introduces you to the concepts and goals of marketing your business online, and while there is a lot of instruction about which services are easiest to use and how to tweak them, if you’re intimidated by being online, this book might be too much for you.

But if you have a fledgling internet business, have read blogs and tried out facebook or heard of twitter, then this book will get you started in joining the web 2.0 revolution yourself and learning how to get your product or service in front of new people so you can make some money online.

And if you’re wondering if Scott’s techniques work? He’s made enough from his e-businesses that he can afford to donate the profits from his books to creating scholarships for inner-city kids. So you can learn from a successful teacher while feeling good about where your money’s going.

Scott’s direct, strategy based approach will deliver you business results and save you both time and money. e-Riches 2.0 is hands down the best book on digital marketing that I have read. Scott holds you hand throughout the process and delivers a winning formula for success.

If you are not passionate and really into landing page optimization, you may find the information in this book too much for you to digest.

Cheow

SingaporeAffiliateMarketing.com

Whether you’re a newbie, or a seasoned internet marketer, this is a book you can’t afford to be without. With incisive analysis he cuts through all the clutter and provides clear rational steps, from the very beginning to uber advanced techniques, for mining gold from niches.

Everything from finding your perfect niche, to monetizing it in precise incremental steps, complete with diagrams, this is an outstanding achievement. I can’t recommend this book highly enough.

William T. Stillwell, MD

FACS FICS FAAOS FAANAOS FAAPGS

Orthopaedic Surgeon, President of

Dr. Bill’s Clinic (www.drbillsclinic.com)

and author of HOW TO AVOID KNEE SURGERY

Tamar Weinberg, a social media guru, understands the dynamics of online communities, and her book “The New Community Rules: Marketing on the Social Web,” clearly demonstrates her vast knowledge of the subject. The book explores how businesses can use social media tools as a vital promotion and communication tool. Specifically, the main emphasis of this title is indeed targeting online communities, researching them, and becoming an active member of and contributor to those communities as part of a social media marketing campaign.

Sounds like a good idea.

“The New Community Rules” begins with a helpful introduction to social media marketing, observing the different kinds of social media. Right from the start, Weinberg points out that social media marketing is most successful with objectives such as bringing traffic to your website, driving relevant links to your website, making consumers brand-aware, and triggering conversations. These accomplishments can then lead to sales, not vice versa.

After introducing the subject, Weinberg discusses the importance of goal setting and strategy: “If you are jumping into the game without being aware of your surrounding and your space, the consequences can be disastrous,” (p. 19). How true. Have a plan, set realistic goals, and please, please understand that this is a long-term commitment. As Weinberg repeatedly emphasizes, social media marketing takes time. Don’t expect outstanding results overnight (although it can happen).

Next, Weinberg covers the importance of listening, communicating, and participation with social media. The bulk of the book, however, discusses various types of social media and how to approach each one. Excellent chapters cover blogs, microblogging (ahem, Twitter), social networking, informational social networking, social bookmarking, social news, and social photography/video/podcasting. Finally, a summary chapter pulls everything together and offers some tips for your social media marketing campaign.

I think I can summarize my opinion of “The New Community Rules” with one word: “wow.” The book is comprehensive, easy to read, interesting, and inspiring. I would highly recommend this guide to any social media maniacs interested in expanding their businesses’ marketing efforts into the world of social media–successfully.

The author himself stresses that this is a beginner’s book and all the other reviews that say this book can be useful to anyone but a novice is lying. All the information in this book can be obtained by a few hours of browsing AdSense’s FAQ and reading forums at sites like webmasterworld.com. Overall, valuable if you’re a novice that wants to get into internet publishing monetized by Adsense but worthless for pretty much anyone else.

3/5.

-edwin. http://www.nothingexpert.com

It’s written for an audience of small or midsized independent business owners, and the examples show that the authors have a lot of experience working with this type of client. The book offers a good mix of general principles to bear in mind (“The real value in a customer comes after the first transaction”) and very specific, practical suggestions that retailers of all types will be able to quickly apply or adapt to their businesses.

I also like that it’s not TOO narrowly focused on using the Internet for marketing. It’s a full-service marketing book that also covers well the important areas of websites and e-mail. The authors break most sections up into “key concepts,” “low tech tactics” (i.e. non-Internet) and “high tech tactics.”

It’s also current, of course. Books that talk about the Internet become dated rather quickly (all the books I looked sounded archaic if they were more than 12 months old.) This one reflects today’s marketplace and technological landscape. It’s impossible to say how quickly it will become dated, but since it’s not exclusively about the Internet, most of it should remain useful and insightful even if e-commerce continues to evolve in surprising ways.

I was particularly interested in the high-tech angle, feeling that many small retailers still don’t know exactly how to get started with email marketing or how to take it up a notch. This book does a great job of starting with the basics (which more advanced readers can skip) and moving on to fairly sophisticated suggestions. Same with the section on websites. After all, even among small retailers, there’s a range of technical ability and comfort level, but I think most retailers will find many great ideas somewhere in the book.

The authors also use a kind of coding or rating system to help a retailer quickly indentify ideas that fit with his or her style and budget. Three scales–time, money and relationship-building–indicated by simple icons, show what each suggestion will require or provide. One idea might be inexpensive but takes lots of time and builds customer relationships well. Another (such as placing a newspaper ad) might be expensive, take little time, and have little “payoff” in terms of providing a personal customer relationship. I like this way of visually portraying what goes into and results from a particular suggestion.

If you’re a retailer who wants to get more out of your marketing budget, or who needs some convincing that effective marketing can make a difference, I recommend this book. It’s a much smaller investment than another ad buy and it might have a much higher ROI in the long run.

The exception is Ewen Chia’s book and the reason is simple. You actually learn real skills that can be applied in real life.

Often “wealth building secrets” books are fluffy and conceptual. You get a lot of chatter about keeping a positive attitude and focusing on your goals, which is nice I guess, but you’re still left to wonder “How do I do this?”

Before I got Ewen Chia’s book I had done a little bit of buying and selling on eBay. However, from only reading a little bit of the book plus some of Ewen Chia’s thank you’s I have learned the following things:

*Where to get great FREE software for producing web content.

*How to create banners and graphics cheaply or even FREE.

*Blogging secrets to create profits.

*How to build a customer base without buying lists or spamming.

*Free web page building software that even a newbie can learn FAST.

*What is this affiliate stuff and how does it work – it’s eazy.

*Adding audio to your pages – it’s so darn easy.

*Adding video to your pages – it’s so darn easy (except in y360).

*How to edit templates to save time – too darn simple.

and I haven’t even finished the info, it’s amazing how much you learn.

Earl West

http://www.hypno-biz-mall.com

This is available in both eBook and Hard Copy versions – I read the (6-Phase / 12-Chapter / 245-page) eBook.

ECONOMIC CRISIS – with our (global) economy in grave condition as I write this – and with JOB losses soaring – more and more people are searching for alternative ways to generate more reliable income sources. Add to this, the power of the INTERNET, and a potential solution emerges.

HOME BUSINESS – As a Financial Advisor, Business Consultant and Home Biz Coach – I see employees, professionals and small business owners everywhere liking the idea of running an Online business from home – IF they can get the ‘right’ education plus the necessary marketing skills.

And thus, the world of Internet Marketing tied to running a profitable Online Home Biz — enter this new book – - –

MASTERING NICHE MARKETING – this gives enormous value to the reader – both beginner and experienced. It’s release is also perfect timing, given the economy. This book truly under-promises and over-delivers. It takes you step-by-step through the whole process of developing a marketing niche. It’s the most detailed, comprehensive and exceptional guide to creating and marketing a product Online that I’ve ever seen or read – bar none. The author removes all the guesswork.

In my opinion, this book gives the reader (the potential Online business entrepreneur) a wonderful “foundation” for pursuing a successful Online business from home. There are far too many “failures” in this industry – because of not being able to ‘find’ the right niche – or because of the lack of (or poor) training — this book can change all that as I see it.

ERIC VAN DER HOPE – its author, has high credentials behind him. Perhaps more importantly, he gives a list of his mentors at the beginning, including Ted Nichols, Anthony Robbins, Joe Sugarman, Mark Joyner, (the late) Corey Rudi, Shawn Casey, Frank Kern, Mike Litman + many, many other top marketers – a formidable mastermind group.

Some observations…

NICHE MARKET – Eric defines this as “a small but potentially profitable market segment for which it is possible to design and provide a form of custom-made product or specialized service.” It involves ‘targeting a group’ using information about their specific preferences, which might be a group interested in – exotic vacations – real estate – tennis – gardening, etc.

NO BULL – he ‘tells it like it is’ in terms of becoming successful with running any Online business — that there IS a huge market out there where good profits CAN be made — but, that you’ll need MONEY to do it — that you’ll need to take ACTION — that there’s intense COMPETITION — that you’ll need to intelligently ‘identify’ your market, etc. This approach impressed me.

SPECIFICS – he goes into extraordinary detail with – “Finding the Niche” — Creating the Product” — “Developing the Offer” — “9 Effective Business Models” — “Top 10 Niche Sourcing Methods” — Case Studies — Explicit Pictures, Screenshots, Graphs, Diagrams, Charts, etc. Amazing.

VIRTUAL STOREFRONT – you’ll learn of the requirements for your Online biz (choosing Domain names, FTP accounts, Autoresponders, Merchant accounts, Hosting, Video, Audio, etc + Upselling [back-end products], Advertising, Keywords, Social Media Marketing, Testing, Traffic generation – on and on. These are only tip of the iceberg.

BLOGGING – this is the ‘only’ part (Section 2.9) where I have a tiny disagreement with the author Since developing a BLOG (for profit) can be of tremendous value in these times (as a business by itself) – and whereas he suggests using FREE Blogging platforms (like WordPress.com and/or Blogger.com) – I (personally) strongly recommend using a platform where “you” have the full control. The Free versions give you only limited scope, and they can even be “shut down” on you. The ones where ‘you’ provide the hosting are far superior in my opinion. I’m referring to WordPress.ORG (not the “.com” Free version). WordPress.ORG – although a little more complex – when it’s tied to a good hosting service (like Hostgator.com, or those listed on Eric’s page 91) – is considered the top Blog platform by most experts I believe.

ACTION STEPS – what I really liked was the way Eric ended each Phase with a set of specific Action Steps – designed to get you “in production” ASAP.

RESOURCES – he provides SO many links to great tools / systems / websites. This only expands an already rich book on the HOW TO of Internet Marketing. It removes the confusion, the overwhelm and the technical obstacles that hinder so many people that are eager to move forward in this challenging but worthwhile and potentially lucrative industry.

All in all, a magnificant contribution to the world of Internet Marketing.

My thanks to the author for this timely masterpiece – it’s a classic.

Without question, I give this a full “5-STAR” rating.

Sincerely,

Peter Arnold, CLU, CFC / Founder

Business Achievers Academy / Canada

In my case, for example, I increase my revenues in about 50% after read the book. And I’m sure you can do the same.

If you are seeking how to integrate your online presence, blogs and social networks through remarkable content then this book will provide invaluable tips. Content is king but you still need to know what to write, how to promote yourself and elevate your standing in your target market. You will quickly realize how much time in marketing you are wasting.

Maximizing opportunities and setting yourself apart from the rest is the major benefit I am getting from this book.

Pam Perry, PR Coach

[...]

BUT, the book was virtually FREE! I applied the $25 included Google Ad Words credit to my Google account, making the book absolutely free if you are advertising anyways. Look smarter and have more books!

So, does that mean that analysis is not maturing at the same rate that data is proliferating? Just for fun, I compared two keyword queries on the top job boards*: ‘”WEB ANALYST’ INSIGHTS” vs. “‘WEB ANALYST’ DATA”. By replacing ‘INSIGHTS’ with ‘DATA’, the number of jobs returned DOUBLED. It’s easy to get overwhelmed with the ever-increasing stores of data. Are we building our analytics practices around organizing data, or mining insights for business results?

Help is here! Web Analytics 2.0 is the ultimate reference for creating and managing a web analytics program. Both comprehensive and succinct, Avinash provides an easy-to-use guide for streamlining the practical issues encountered by analytics managers and analysts.

Since the book is comprehensive, readers are likely to take the “Chinese menu” approach and refer to specific content. The organization and chapter headings make the book easy to scan to find what you need or what interests you most. My favorite content is related to analysis and reporting:

Chapter 10 Optimal Solutions for Hidden Web Analytics Traps – someone else made these mistakes, so you don’t have to…:-)

Chapter 11 & 12 Guiding Principles for Becoming an Analysis Ninja – detailed tips on popular themes, like segmentation, distribution and context.

Comprehensive updates on competitive analysis and emerging media – social, mobile and video.

Last – my 2 cents on some practical interview questions to augment the career chapter. Too often ‘analysis’ is just the delivery of data, and not insight that spawns optimization projects, and, ultimately, business results.

0. Have you ever been responsible for creating & delivering on a plan? (e.g., marketing, product management, merchandising, etc.)

1. What % of your bonus was based on meeting plan?

2. How critical were optimization projects to meeting plan?

3. What % of your analyses resulted in optimization projects?

4. What was the quantifiable result of optimization projects, e.g., $xx saved in operational enhancements, $xx in increased revenue, $xx increased customer satisfaction, etc.

Thanks for this book, Avinash!

Simply put, if you’re running a business and looking to market it online, just buy this book. You’ll be glad you did.

I plugged in the widgets to my wordpress blog that Joel recommended. Some of them, I liked. Some, I didn’t like. The one that made all the difference for me was tweetdeck. OMG! The clouds parted. Organization. Everything laid out in 4 columns – including facebook! Beautiful! Next thing you know, I’m tweeting back and forth with people I don’t know. And enjoying it. It’s fun! Like being at a party. This isn’t something I would have figured out on my own. I just would have stuck with facebook. Now, I have both. Thank you, Joel!

Cheryl Ragsdale

[..]

I can’t wait to finish it, which costs a lot of time by the way.

And students, you can consider this as a good step up to web analytics with theory plus hands on stuff. Like a real school book you learn everything you need from what to why. More than 400 pages long.

P.S. There is also a cd included with some nice stuff like a presentation from the writer, pdf and mp3 files with valuable information.

Internet Marketing From The Real Experts

This is a necessary book for EVERY entrepreneur, business of any size, and even job seekers! Reach your customers (or your future employer) and know how to speak to them, engage them and convert them!

Make sure it’s at the top of your reading list for 2010!

If you have been online with your business since, oh lets say 2002 and you have done ok, click the Buy Now button on this title. You will do better. A lot better. And you will do better on purpose.

What you will really learn is how to spend one dollar to make four dollars profit on a predictable, systematic basis. That is a skill that will take care of you and your family forever.

You will understand how Adwords works and how to do the basic stuff well before you are done reading this book.

Read it all the way to the end, and you will understand that you have a tool that will help you accomplish more than you might have dreamed of.

Remember the teacher you had in school who brought a subject alive… AND made you believe in yourself? AND made you look forward to the class? You get all of that for 16-bucks. For putting up with some of Howie’s lame jokes, the publishers send you a $25 Google Adwords Gift Certificate.

In all seriousness, you will not find better teaching and better information than what you will find between these covers. Best book I have ever read about how to do business online.

I once copied Ewen sale letter format and his website steps and i made some money the same day! Yeap confession- So i have being following him for 3yrs now! He is honestly the best without and Guru lies…. if you know what i mean!

A 10 star book.

http://Soccernumber10.com

The book is laid out nicely so its a good read but you can also jump right into a section if it’s something your currently working on. There is also a lot of good coaching in the book which comes from the fact that Mitch created the Guerrilla Marketing Coaching Program.

I enjoyed the book and give it 5 stars. I would recommend it for anyone online.

Blaine@BounceBackProfits.com

Todaro also does a great job explaining search engines and how they work. He is particularly helpful when detailing the best way to create a website so that the keywords a potential customer enters will lead them your business’ website. Todaro also tells how you can analyze your competition’s keywords that way you can compete more effectively against them.

In addition to that, there is an extremely illuminating chapter on how to optimize your website. Todaro goes through ten basic areas which should be addressed to ensure that your website is running at peak performance. Headlines, titles, footers, and other vital website components are addressed in this section. Also, later in the book, link popularity and the ways your site can gain greater link popularity are discussed (gaining greater link popularity will cause search engines to rank you higher when they return search results). The strategies described here are a must for anyone looking to grow their business’ exposure on the internet. But, these are only a few ways that the book details on internet marketing. There is some much useful information here that anyone who is in business or is looking to promote their website should read this book.

Much of this book is devoted to properly setting up a Twitter account, which is, in itself, simple and straightforward to do. Only about halfway through the book do you get into any sort of marketing techniques. Overall, a good book for anyone wondering why they should even use Twitter, or what to do once they sign up. Twitter pros will probably find it too basic.

Sherice Jacob, Author

Get Niche Quick!: The Definitive Guide To Marketing Your Business On The Internet

This is an excellent book to help any newbies research and zero in on the perfect niche.

Side note: I love the screenshots throughout the book.”

Mike Mograbi

Internet Marketing News Watch

[...]

The only negative is his writing style….while this was an extremely quick read I wish it had been better written. The ideas are all there however, don’t miss this book.

I was not planning on getting in the Affiliate Marketing but this book made me want to do it and conduct further research on the subject.

This is a GREAT book for those who are starting out their businesses and whose who are involved in it already! Very educational and PRACTICAL in all aspects. This book is bound to improve your business and increase your revenue.

Dr. Alex M.

My expectations were low looking at the title. The yield was quite different. Scott Fox very simply details EVERYTHING that you need to get an e-business up and running. I’m not a business person at all and the book was an easy read for me.

The only thing I would add, would be to take Mr. Fox’s recommendation and check his website out regularly ([...]). Even though his book was published recently, he has changed his recommendation for some recommended services (such as website building companies). He notes this in his book; his recommendations are dynamic, not static!

Happy reading!

Can’t wait for #3.0

I look forward to reading your first book and have already passed your book on to a friend with the firm instruction of making sure I get it back soon. I intend to read it guarterly. You have given me the tools I need to move ahead in my new business venture. Thank You. Jeff

Most business owners spend lots of money every month on advertising but have no idea how effective their efforts are. Marketing dollars are precious and every one needs to generate a positive return. Most marketing “gurus” tell you what to do but not how to do it.

Thank goodness for Bob and Susan’s book! It’s loaded with practical marketing strategies that can be immediately implemented without spending a boat load of money. They tell you what to do AND how to do it. You will spend less money and increase the effectiveness of your marketing overnight. It’s like attending a two day marketing seminar. Any business owner will benefit greatly from this book.

The book says people are motivated to act by: Fear, Greed, Guilt, Exclusivity, Anger, Salvation, or Flattery. Once you start thinking about your website from your users/customers perspectives and dividing them into Personas the previously mentioned motivators to act become all the more important.

A lot of this book is common sense, but so is buying low and selling high in the stock market. Taking action on that common sense is often way harder than it looks. In the domain of landing page optimization Tim walks you through his experiences. Not only that, he also shows you how to take action on things that don’t make any sense after you’ve completed your A/B testing. Yes, people will do things on your website that are totally irrational, but you can take advantage of this to make a better landing page with optimization.

This is a great book that is extremely targeted to one aspect of running an successful web site. Looking forward to more from Tim.

While several books go into theory after theory, Mastering Online Marketing gives you the practical tools you can use immediately. I thought I knew a lot about online marketing, but I was blown away by the tools I found. Chapters 5, 6, and 7 alone will transform your business to much more profitable levels. I can’t wait to put more of these tools into practice!

Craig Valentine, 1999 World Champion of Public Speaking (www.craigvalentine.com)

I often read these books as an audit for my clients and readers, always searching for good books to recommend. There are no experts and every book (or e-book) will always offer at least one nugget to add to your understanding, capabilities or strategy plans.

This book is well written and comprehensive with a very conversational manner, making the exploration of topics such as blogging/micro-blogging, reputation management, and rich media digestible. Tamar gives you a good foundation in terms of providing a background on social media before she dives into the key element which often get missed in the rush to get into social media: goal setting.

She then leads you through the appropriate actions to get started. By covering these three topics before even going into the specific platforms, she provides you the tools you will need to succeed in marketing to the social community.

There are wonderful case studies throughout the book that illustrate which interesting and inspiring.

I highly recommend this book!

Andi Fisher

[....]

[...]

It talks about selling stuff as an affiliate. The concepts covered are being used by so many internet marketers (and have been for years) that you can’t make money doing them anymore, making this book outdated.

For example, the book talks about the “review style” website where you review several like products then provide a link to each product. If someone buys through your affiliate link then you get paid a commission. Nothing cutting edge there.

Pass on this book unless you are a total newbie and know nothing about internet or affiliate marketing.

Briefly, the differences between Guerrilla Marketing and traditional marketing are a greater dependence on personal networking, word-of-mouth, and personal efforts, and the realization that marketing includes everything a business person does, including the design of the Web site and the appearance of the store. Not to mention having a good product and a passion for your business.

But perhaps the biggest difference is that the Guerrilla Marketer understands that building a business and marketing it takes time. It’s a process that goes on all the time, for as long as it takes to be successful. It doesn’t take a lot of money, but it does take time.

I think that as a writer that’s the most important lesson I’ve learned from reading Guerrilla Marketing on the Internet. The Internet is a flash thing. In designing Web sites, there’s the rule of three’s: 3 seconds to get someone’s attention, and 3 clicks for them to find what they’re looking for on a site. Ironically, using such a fast system and making it work for an entrepreneur is not a short process.

Bulding a Web site? Make sure it represents your company, because it’s your store window to the world’s Main Street.

Using a Blog? If not, you might consider doing so because it’s a very useful tool in personal networking on the Web. But building relationships in cyberspace takes time, and cultivating customers takes time.

This book defines all the terms businesspeople may not yet understand and best of all, takes the fear out of them. Why not do a podcast? Try RSS feeds, by all means.

Guerrilla Marketing on the Internet is a perfect marketing approach for Web 2.0 social networking. If you’re at all uncertain of how to use the new technologies — or even what they are — this book will educate you. And probably make you more money along the way.

I have been setting up affiliate programs for years and in “Successful Affiliate Marketing for Merchants, I discovered great new resources and recommendations for maximizing affiliate programs that I can’t wait to try!

Shawn Collins is my guru in Affiliate Marketing. Everything I know about this field I learned by reading his online editorials and articles–now all his expertise and insight is gathered together in one, completely up-to-date, easy to read book.

About that same time I was listening to a podcast from Mitch Joel where he interviewed an energetic guy that helped me think about web analytics in a new way. That guy was Avinash Kaushik. I immediately knew that I would order his Web Analytics 2.0 book once it was available on Amazon. I have not been disappointed.

In Web Analytics 2.0, Avinash breaks web analytics down into actionable bite size steps. He also has a very engaging way of helping us see through mass amount of possible ways we can look at the data and really find what matters. I am well on my way to becoming a ninja (you will have read the book to find out why!)

Don’t miss this book you won’t be disappointed.

Josh

This book reinforces all the key aspects of business and marketing, such as goal-setting and creating a mission statement, but it’s balanced with real-life experiences and realistic expectations. Tracy explains in a very down-to-earth way, through her own experiences, how to overcome negativity and personal challenges.

I’m already benefiting from this book and would highly recommend it to anyone who has a desire to become an Internet Marketer.

The information is laid out very logically so that even beginners like myself can understand the concepts and importance of testing your pages before you really start digging into the testing techniques. Trust me highly optimized pages rarely ever happen from a first attempt. Landing Page Optimization is a value blueprint for helping you better understand your audience and how to create a landing page that is going to connect with them.

In an industry that is always changing, I find this book to be both timely and timeless. As a SEO writer by trade I can say Part 1 of the book is going to be valuable information for years to come no matter how the internet evolves. That said, as a writer analytics isn’t something that peaks my interest. So I’m glad that Tim Ash has laid the tracks for how to test and measure landing page performance for me.

All in all great book, that’s an excellent edition to any web production and online marketing library.

NOTE: If you DO NOT KNOW what you are passionate about this book may be a few steps ahead of you. However, the INSTANT you discover what that missing piece is you NEED THIS BOOK.

Why are you still reading reviews? You are just wasting time. This book WILL change your life, just like it did mine. Don’t believe me? I started http://jasonmarkow.com and http://readhere.org because of this book. I am not saying this to spam. I am simply doing it to show PROOF of what CRUSHING IT can do.

Still have questions? Ask Gary himself! The dude LIVES on twitter ( http://twitter.com/garyvee ) and responds to *almost everyone! If you can’t get through to Gary, hit me up ( http://twitter.com/jmarkow ). I will be more than happy to tell you my story, and give you a handful of reasons to pick up Gary’s book.

I am new to affiliate marketing and have found this book very helpful along with her Super Affiliate course. If you are looking for a get-rich-quick system, don’t buy this book. (no such thing anyway).

If you are looking to learn a method clearly spelled out, easily followed (it does take time and effort) and informative, buy it!

Like the previous reviewer, I also do not yet own this book. However, I own the first edition, AND, have been personally trained by the author, Dr. Howie Jacobson, specifically in Google Adwords. Howie has himself been taught from some of the best names in the internet marketing arena and has been at this game for over 5 years. Howie’s knowledge of Google Adwords is comprehensive, but equally as important, he knows how to communicate these best practices and concepts to beginners.

The cost of the book is a “pittance” compared to what is at stake for your small business. On a money-making note, when Adwords is used properly, the advantages gained will not only increase your web traffic and sales, but it will also help you dominate your competitors whom are completely ignorant to the intricacies of the Adwords System. All of which is known, understood, and clearly communicated by the author.

(SIDEBAR: After you invest in this new edition, I would highly recommend HIRING Howie (for consulting) because he’ll answer any and all of your detailed questions to give you a complete “road map” of how to proceed effectively and in a timely manner. Consider his consulting fee a great investment on how not to lose your shirt when merging into this volatile game of Google advertising. Many “know it alls” have lost tens of thousands of dollars by not flipping one or two important “Levers” in the Google Adwords System. And, Google’s default levers need to be properly “tweaked” or you’re in for a world of hurt! You don’t want to start off behind the 8-ball.

As a Google Certified Professional myself, I can easily say that Howie knows everything you need to know to put your best foot forward and position yourself to begin profiting from his valuable information.

Best of Luck.

Garrett Todd

Impress Callers – Custom Messaging & Music On Hold

Replaces silence when you put your callers on hold.

[...]

The book is separated into four parts, with the first part being a basic primer on the world of affiliate programs, pay-per-click systems, and online advertising. At first glance, a new user can quickly become overwhelmed at all the programs to advertise online. This book simplifies them and puts it all in terms that are easily digestible.

The second part gets right into the meat of Google’s programs starting with AdSense. Many websites (including this one) use Google AdSense to sell advertising space on their web pages. The book is clear and concise in not only how to best set this up on your own website, but how to organize your website and content to maximize AdSense revenue.

The third part moves on the AdWords for those looking to launch advertising campaigns leveraging Google’s services. The books takes you step-by-step in creating and managing campaigns and provides the tools and insight to help the novice succeed in their very first campaign.

Last, the book goes into Google APIs and how these can be used to write applications to interact directly with Google’s servers. The author takes what could be very heady material and breaks it down to make it accessible to even the less sophisticated web programmer.

All in all, the book takes what can be a dizzying world of online advertising with Google and makes it simple. The author is concise and to-the-point providing examples and snippets of code to drive the point home. The book is a must for anyone looking to make money online and maximize their returns.

In a methodical approach, covering all the bases of social media as it exists today, the author will walk you through the various aspects of social media marketing and how to use each of them to strengthen your company or brand. She teaches you the do’s and don’ts of the social mediasphere — and as many marketing folks know, the don’ts are probably one of the most valuable lessons you can ever learn. For example, don’t use social media to try and push your products on people who haven’t engaged with you — it simply will not work.

The book itself was written for folks who probably haven’t had much experience in the social media sphere. It not only walks you through the various offerings out there (from Facebook to Flickr; from Digg to Twitter) but also how each one of them is used — and who uses them. It’s important to note, and the author does a good job of this, that not every social media site is meant for every type of person or brand. Just like a focus group, you have to find the right environment for your social media efforts.

Anyone who is involved in marketing will find this book invaluable. The only drawback to it is that references to sites and such are very much based on what we know now, in 2009, to be true. No doubt in a few years the sites will have changed, but the principles behind social media marketing and interacting with your customers will still be the same.

If you have a business, whether it is big, or small, or even home based, this is the book for you on Twitter.

Joel Comm goes from how to sign up for an account to how to use 3rd party tools to help make you usage more efficient and more fun.

If you’ve been wondering how to use Twitter for your business, read Twitter Power!

THE UNLIMITED OPPORTUNITY OF THE INTERNET: Fox begins with a thorough introduction to the opportunities available online, discussing the advantages of choosing the Internet as your business medium over the traditional brick-and-mortar model. He breaks these opportunities into what he refers to as, the three “waves of internet millionaires”. The first wave, Efficiency, covers models that have used the inefficiencies and annoyances of everyday life as a catalyst for the increased convenience the Internet can provide. In second wave, Products, he shares a glimpse into the world of resale and the sale of invented or improved products. Finally we are introduced to Niches and the potential that even the most obscure topics and products can create.

DEVELOPING YOUR OWN E-BUSINESS MODEL: Using Fox’s ICICLE Formula (I+C+I+C+L=E shown below), we are guided through the evaluation of possible business ideas.

I: Your Interests & Ideas +

C: Customers in Target Market +

I: In Demand Products, Services or Information +

C: Competitive Advantage +

L: Leverage =

E: Your E-business Model

BUILDING YOUR INTERNET MILLIONAIRE E-BUSINESS: In this section of Internet Riches, Fox takes us through the steps of choosing a domain name, a hosting company, web designer, an e-commerce shopping cart versus an eBay model, and developing content for your site. In this section, Fox will also ask you to face tough questions regarding the viability of your business and help to put together an action plan to get started. Although, I do think Fox’s promise of the ability for anyone to “start a professional business online” for under $25 a month is pretty aggressive, he does drive the point home that it is possible to get started with little experience and a limited budget.

Finally, readers are briefed on INTERNET MARKETING SECRETS and LEGAL ISSUES AND ADMINISTRATION.

Scott Fox does a great job of covering all the bases that need be considered for entry-level entrepreneurs into the e-World of business. However, even though many practical tips are provided I would suggest those new to e-Business to continue their research beyond this book for more in-depth and updated information while pursuing their online ventures. Overall, I enjoyed Internet Riches as a resource to getting started but would recommend other books for more detailed and advanced information and strategies.